UK Government Digital Service Design Principles

Government Digital Service Design Principles

www.gov.uk/designprinciples

Listed below are our design principles and examples of how we’ve used them so far. These build on, and add to, our original 7 digital principles.

  1. Start with needs*
  2. Do less
  3. Design with data
  4. Do the hard work to make it simple
  5. Iterate. Then iterate again.
  6. Build for inclusion
  7. Understand context
  8. Build digital services, not websites
  9. Be consistent, not uniform
  10. Make things open: it makes things better
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